As the real estate industry continues to grow and evolve, technology plays a vital role in helping agents and brokers stand out. One of the most exciting innovations in the industry has been the incorporation of 3D virtual tours. These offer a much more immersive and realistic way for potential buyers to experience a property online. In addition, creating a 3D walkthrough is much easier than you think if you have the right equipment.
One of the leading providers of camera technology that enables 3D virtual tours for real estate is Matterport. Their flagship product, the Pro2 camera, is a high-quality camera that captures detailed photos in 360 degrees. This scanner lets anyone create a 3D tour in minutes without needing professional photography experience.
Matterport Pro2 Camera
The Matterport Pro2 offers incredible image quality, which is why Real Estate Professionals across the globe love it. In addition, the Pro2's infrared sensors scan the space, providing captured data capable of being measured.
Matterport Pro3 LiDAR Scanner
Besides the Pro2 Camera, Matterport also offers a new LiDAR scanner called the Matterport Pro3. Using LiDAR dramatically increases the range of the scan. So, instead of scanning setups a few feet apart, like with the Pro2, the Pro3 supports ranges up to 100 meters. Likewise, it lets you capture an image in any lighting conditions - including full sunlight.
Besides the Pro2 and Pro3, Matterport offers a free mobile app and an online platform where you upload view, and share your scanned Spaces.
Create Digital Twins
Matterport's technology allows you to create "digital twins" of properties regardless of which capture device you use. Use a 3D digital twin of the property for virtual staging, renovation, and virtual reality walk-throughs. Virtual tours and walkthroughs allow agents to showcase a property's potential to buyers and renters, which can be a powerful tool for securing more listings and increasing revenue.
Not only are 3D virtual tours beneficial for real estate agents selling properties, but it also benefits other industries, such as vacation rental. Vacation rental companies like Vacasa have seen an increase in occupancy and time on-site using Matterport's technology.
Real Estate 3D Tours Summary
Overall, 3D virtual tours are a game-changer for the real estate industry. It enables agents to showcase properties more realistically and immersivity, which can help them win more listings and increase revenue.
Capturing and publishing a 3D real estate tour is simple with the right equipment from Matterport, such as the Pro2 camera. An agent untrained in photography can quickly learn how to use the camera and Matterport platform to achieve extraordinary results.
The potential of this technology is limitless, and it is exciting to see how it will shape the future of how we experience and buy properties.
About Matterport
Matterport is a top company in spatial data, dedicating its efforts to digitizing and organizing information about the built environment. With the help of their all-inclusive 3D data platform, anyone can convert a physical location into a highly accurate and immersive digital replica. As a result, many users can utilize the digital twin for planning, construction, operation, advertising, and comprehension of any space.
